The Coastal Packet: Subscription problem of the day

Wednesday, February 18

Subscription problem of the day

 

Sun Journal, ME - Dozens of our readers have called us about this morning’s front page, which featured the word “Cancelled” prominently printed in red on top of our storm story. Not to worry.
 No Sun Journal subscriptions were canceled. The word referred to the canceled blizzard. Whew, right?

The word was used as a graphic element to "cancel" the underlying headline "Blizzard on the way," indicating as boldly as possible that the much-unwelcome storm never materialized in our primary readership area of Androscoggin, Franklin and Oxford counties.
We apologize for the confusion, and assure you — our readers — that we were not stamping you out. Just the snow.

No comments: